At 2pm The Beatles had a full rehearsal. According to some sources this was taped and intended for broadcast, but this never happened.
The Beatles performed from 8 pm till approximately 9pm and about 2,500 fans attended. More than 3,500 tickets had been given out by CBS, so the Miami police had a lot of work to contain the 1,000 fans who were not allowed to enter.
Other artists on the bill included:
- Mitzi Gaynor (an actress, singer and dancer who was born as Francesca Marlene de Czanyi von Gerber): She performed for an unprecedented nine-minute segment and "Too Darn Hot" and a blues medley
- Myron Cohen, the comedian
- Joe Louis, a professional boxer
- Sonny Liston, a professional boxer who would later fight against Cassius Clay (whom the Beatles would soon meet)
The Beatles performed six songs: She Loves You, This Boy, All My Loving, I Saw Her Standing There, From Me To You and I Want To Hold Your Hand.
The first Ed Sullivan had 73 million viewers, and this one about 70 million.