Around this time, 50 years ago, Ringo Starr visited Drum City in London with Brian Epstein, and picked up his first Ludwig kit. It was a small 20" set in oyster black pearl.
Epstein had agreed that the transaction would cost nothing if Ringo traded in his old Premier drumkit and if the Ludwig logo would appear on the front drum skin. In return Drum City would put a Beatles logo. Legend has it that Ivor Arbiter, the owner of Drum City, drew a couple of suggestions, including the now famous "dropped T" that we all came to learn and love.
Eddie Stokes was a London sign painter who was commisioned to put Arbiter's design into practice, and on May 12, 1963 Ringo took possession of his first Ludwig drumkit, just in time for the taping of Thank Your Lucky Stars, a U.K. Talent Show
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